Where It All Began

The magic started in childhood and never really left.

Some of my most magical memories begin with a secret.

A couple of times a year, my parents would pull us out of school without saying a word. We’d hop in the car, and once I saw those familiar buildings on the drive, I just knew we were headed to Disneyland.

I still remember parking in the lot that's now California Adventure, getting on the tram, and walking under the awning toward the gates. The PeopleMover was my favorite. And that feeling, that buzz of excitement and joy has stayed with me ever since.

Disney has always made me feel a kind of happiness that’s hard to explain. Every time I visit, the stress of the world just melts away. I’m eating my snacks, getting on rides, laughing with my kids (or without them) it’s pure joy. It’s a reminder that sometimes we don’t need to take life so seriously. We can just be.

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The Most Delightful Beginning

I started making Disney-inspired pieces for myself. Simple things I actually wanted to wear. Most things I found in stores felt too loud or bold for my taste. So I created designs that were soft, subtle, and cool, the kind of thing you’d wear at the parks or out running errands and still feel like your stylish self.

This shop is for Disney lovers who like their magic a little more muted. For fans who want a nod to their favorite characters without shouting it. I want people to feel cool and confident when they wear my designs, like they’re in on a beautiful little secret.

And this shop is a family effort. I design each piece, and my son Rasheed, Disney expert in residence, helps keep the stories behind the magic alive through our blog. He’s got all the facts, fun, and deep Disney knowledge to make every post feel like a trip down Main Street.

We’re so glad you’re here.

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